Viscom is the international trade fair for visual Communication techniques and signmaking. The organisers, Reed Exhibitions Italy, registered 9,023 trade visitors, a figure which was comfortably higher than that recorded at the previous event (8,900 visitors). Companies were also showing much greater willingness to invest in the future of advertising technology, as viscom Director explained: "The viscom sent out a clear signal, heralding new-found optimism in the sector."

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• Large Format Digital Printing & Imaging
• Signs & Sign Making 
• Digital Signage & Communication,
• Point of Purchase & Promotional Objects and Wear
• Screen Printing & Pad Printing & Embroidery
• Engraving & Milling
• Event Services & Communication